During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disney — designing experiences, brands and their integrated strategies in Orlando and Anaheim. During that time, we also worked with Steve and Elaine Wynn on Bellagio and their teams and properties.
What that range of experience taught me is that a restaurant visionary will need to have a clear visioning about the offer — what...