Articles on PR for People

Waiting for the Big One

Author’s note: In July 2015, I was in a media conference in New York City and when one of the participants learned I was from Seattle, he looked at me and said, You’re toast!  I didn’t know what he has talking about until he referred to the article in The New Yorker magazine, The Really Big One by Kathryn Schulz that convincingly asserts an earthquake will destroy a vast portion of the coastal Northwest. 

A good way to sell magazines is by inciting high voltage fear that scares readers to death. Even though I’m a seasoned P.R. professional, who understands how well scary spin increases magazine sales, I too can succumb to electrifying fear when the probability of disaster strikes close to home.

Full Disclosure: I do live in Seattle with my husband and we also own a home on the Oregon coast in Manzanita that is located in the heart of the subduction zone. The signs we see on the Pacific Coast Highway 101 clearly note when we are entering the Tsunami zone.  Since 2003 we’ve lived here and while there is plenty of grave geologic certainty that this part of the world is marked for a natural disaster, the exact timing of death and destruction also invites a spiritual exploration where all roads inevitably point to “Waiting for the Big One.”


Jailbreak is all about you, guys!

Edgy new men’s apparel brand Jailbreak is the brainchild of designer Madina Vadache and her partner and CEO Roman Levitsky. Jailbreak is loosely defined as the ultimate T-shirt experience.

Jailbreak embodies casual luxury and gives a voice to the men of this world who want to make their own fashion statement and who don’t just want to be the dudes who pay their wives’ bills.  This user friendly brand is defined by the man who...


The Awesome Plight of the Superrich

Having a great fortune can be a tremendous burden, a problem that must be managed. 


The Prince & Pollyanna:The Realities of Life

Jan Stark belongs economically to the upper limit of the middle class. Both of her parents were college professors who invested wisely and were able to retire comfortably.  Jan, no academic dummy, has advanced degrees from Ivy League schools.  Jan’s parents have passed away and left her enough money so she does not have to work.  Not having to work gives her a fairy tale perspective on life. She is exploring her interests: face readings,...


How to be a thought leader or look just like one

Want to be a thought leader?  No disrespect intended, but you actually have to think like a thought leader!  You can’t just go into Linked-In and nab someone’s summer reading list and make it your own.  You have to read vast volumes of books and articulate strong key concepts in your own words. To be a thought leader, you really have to do your own thinking!

Research your expertise. Be more than...


Cool Jobs: On the Land and Sea

Chef Mary Beth Lawton Johnson ‘s long affair with food has taken her around the world, and yet this food stylist and mega yacht chef has the humble beginnings of a small town girl. “Cameron, South Carolina,” she says in a long drawl, “you don’t get much smaller than that. It’s a farming community of about 300 people, five churches and no stoplights. If you weren’t in church on Sunday, people would come looking for you. “

In the...


Using Manure to Tame the Energy Hog

Pigs are a big deal. Four in 10 pounds of meat eaten worldwide is pork and, in the United States alone, there are as many as 75 million or more pigs being grown for food. Since each pig can produce half to three-quarters of a ton of manure on its way to market, their wastes are a big deal, too.

Collected in open-air pits as they used to be on the 10 Murphy Brown hog farms in southwest Utah, the waste can be a smelly threat to...


Wearing a Hat to the Races: Milliner Annie de Vuono

Milliner Annie de Vuono trained in the Cecchetti method of ballet, studied at Ruth Page, home of the Chicago Ballet, and Cornish College of the Arts in Seattle.  During her early phase as a Milliner, she worked in costuming for dance and theatre companies, where she created stylized variations of the fascinator.

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Dr. Gaboriau’s Insight on Beauty

The 40s are the new 30s! Some would say that the 40s are the new 20s! Regardless of the statement, the reality is that women and men have never felt as young as they do today and they have a strong desire to look as beautiful as the feel on the inside. The key is not to look like you’re in your ‘20s; it’s about embracing your age and incorporating some solutions in order to meet your specific needs...


Has Ferguson Sparked a New Civil Rights Movement?

In early December, the website Gawker posted stories and pictures of 77 unarmed people of color killed by police in America since 1999, based on a list compiled by the NAACP Legal Defense Fund. Counting back from the end of the year, Michael Brown of Ferguson, Mo., was Number 6.

Thanks to the widely accepted Department of Justice...